Wednesday, September 16, 2009

How To Continuously Generate Network Marketing Leads (2)

If you want to succeed in network marketing, you have to master the art of lead generation. To do this, it is best to have a system of online MLM lead generation which can help you create the best landing pages which will continually and effortlessly generate free network marketing lead for you. Even if you have tons of website traffic hits, but your landing page sucks, you will fail in your quest to generate free network marketing lead continuously.

To generate network marketing lead online, you need to create interesting eye-catching landing pages. The use of good copy is essential as you only have a few seconds to capture the attention of those who arrive at your landing page and captivate them enough to leave their information behind. The first impression plays a huge role in the effectiveness of your landing pages.

You can create either a horizontal or a vertical landing page. Either of these will work and both have their pros and cons.

In a vertical landing page, you will basically be greeted with a long sales page. The vertical landing page generally requires you to scroll all the way down to the very bottom before you see an opt-in box. Generally, if you utilize a vertical landing page, it is best to have two opt-in boxes:- one close to the top and the second after the various explanation.

Advocates of the vertical landing page like it as they are able to give a detailed explanation and lots of pertinent information. However because of the long information provided, the reader is required to read through all the information and scroll all the way down before they see the opt-in box. This could be a deterrent and might in actual fact reduce the number of leads that you would otherwise have captured for your network marketing business.

The horizontal landing page on the other hand might have an upper hand in capturing more leads. This is due to the fact that the reader is immediately faced with the opt-in box as soon as he or she reaches the landing page. There is no necessity to scroll all the way down. At one glance, the reader is able to see the major benefits and attention grabbing headline and decide immediately if they want to fill your opt-in box or not.

To increase your conversion rate from prospect to lead, offer a free gift or something of value, for example, free ebook or report. This network marketing prospecting method has been known to enhance the conversion rate greatly.

In today’s context, more and more network marketers are just asking for the very basic information required to send the free gift to, that is, the email address. They do not even require a name. this is another network marketing prospecting method that is helping to increase conversion rates.

The use of a big red flashing arrow to attract attention to the position of the opt-in box and a call to action is another network marketing prospecting tool being used regularly.

Another common online prospecting tool being used to call for immediate and urgent action is the idea of demand versus scarcity of supply. This prompts prospects who are still sitting on the fence to take action immediately.

Thus the use of best landing pages will constantly help you in generating your supply of free network marketing lead especially if you are in the market actively seeking online MLM lead.


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